Building trust

When looking around for articles on Global Warming, I ran into something very different, but thought it valuable to share.  As conservatives, we value the free market and reject government intervention in the economy.  Our detractors often interpret this as a strict love of money and imagine this leads to everyone trying to cheat everyone else to gain any monetary advantage possible.  For example, they claim that without food safety laws, our food producers would poison us to make a little more money.  (Think Melamine in the milk.)  My response is that these acts of deceit are quickly revealed and, even though some short-term gain is made, the resulting loss of trust more than cancels that gain.  John A. Baden, Ph.D. wrote about this (and its converse - building trust) in his article, "Building Trust as an Asset".  Read, enjoy, comment.